The rise of the value-oriented traveller | By Ufi Ibrahim

Despite the economic downturn, Ufi Ibrahim of the World Travel & Tourism Council believes that the desire of people all over the world to travel will not abate. Here she explores three trends which she says will shape developments in travel & tourism in 2009: the rise of significant new source markets; the emergence of a new class of travelers she calls “value-trotters”; and the development of more active partnerships that will drive innovations.

About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.

The rise of the value-oriented traveller | By Ufi Ibrahim Despite the economic downturn, Ufi Ibrahim of the World Travel & Tourism Council believes that the desire of people all over the world to travel will not abate. Here she explores three trends which ... Adobe PDF Document (Download Acrobat Reader) File Size: 1263 Kb - Thursday, 28 May 2009