Midscale without food and beverage: Does location matter? | By Vail R. Brown | hotelnewsnow.com

The current downturn has affected chain-scale segments across the board, but some more than others. Historically, the midscale-without-food-and-beverage segment has been one that tends to perform a bit better then the rest regardless of the economic conditions. This is true during the current downturn, and it appears location also plays an instrumental role in their performance. The STR-defined six location types are urban, suburban, airport, interstate, resort and small metro/town. Within these six location types, STR samples between 95 to 99 percent of the midscale without F&B room supply.