Know where you want to go | By Hervé Houdré | hotelnewsnow.com

Whatever we do, whatever we plan, it’s always better to have a goal and set cornerstones to achieve it. Creating a sustainable development road map is essential to any business that’s serious about implementing such a strategy. It helps keep us on track and obliges us to strive to achieve and remain focused on the ultimate goals. A roadmap truly leads to operational commitment and culture change. It’s also a strong indicator of the company’s pledge to its strategy and helps negate any accusations of greenwashing. Some might wonder if it’s too difficult to design a road map, or if it’s too great of a pressure on their business. A roadmap helps put ideas together in a logical sequence. By defining goals for the future, it shows that even if results aren’t impressive, the achievements will be substantial eventually.