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 15 September 2009
New VTV Episode: Merchandise, Don’t Sell
VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode of VTV - The New Luxury – Merchandise, Don’t Sell featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business.
In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.
Tune in for Next Week’s Episode
The Traveler’s Road to Decision
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
September 21st, 2009
Subscribe to VTV »
What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV.
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.
CLICK HERE to learn more about VFM Leonardo Inc.
content distribution network, global distribution systems, global travel industry, digital asset management, smith travel research, john mcauliffe, digital media communications, online travel agencies, travel shoppers, michigan state university school, vscape, decis
Julie Ford
Communications Specialist
Phone: 416.263.5446
Email: press@vfmleonardo.com
 VFM Leonardo Inc.
www.vfmleonardo.com
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 Educational Seminar for Tourism Organizations (ESTO) 201226 - 28 August 2012
Visit us at booth Speaking at General Session General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
More Information | Event Website
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