Hilton Trades Beverly Hills for Beveled Hills | brandnew

Founded 90 years ago, with a modest hotel in Cisco, Texas, Hilton Hotels now encompass 3,300 properties in 77 countries through ten different brands, including Waldorf Astoria, Hilton, Doubletree, Embassy Suites, and Hampton Inn & Suites, among others. This amalgam of hospitality powerhouses was most recently known as The Hilton Family but as of yesterday, it will be going by the more corporate Hilton Worldwide. The name, and identity change designed by Landor, coincide with the move of their headquarters from glitzy Beverly Hills to, um, non-glitzy McLean, Virginia.