How Ritz-Carlton Stays At The Top | An interview with Simon F. Cooper, president of the Ritz-Carlton Hotel Company | forbes.com

Ritz-Carlton has become a leading brand in luxury lodging by rigorously adhering to its own standards. It is the only service company in America that has won the Malcolm Baldridge National Quality Award twice, and Training Magazine has called it the best company in the nation for employee training. Its unique culture starts with a motto: "We are ladies and gentlemen serving ladies and gentlemen."