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 26 January 2010
BLLA and TRAVDEX™ partner on Industry Summit
 The Boutique & Lifestyle Lodging Association (BLLA), the association focused on expanding marketing and distribution initiatives for boutique lodging members around the world, announced today a partnership with TRAVDEX, the one-stop shopping trade show for travel technology to promote a groundbreaking summit of leading travel industry trade organizations at the inaugural TRAVDEX in May 2010.
"It makes perfect sense for the Boutique & Lifestyle Lodging Association to partner with and help to promote TRAVDEX," says Frances Kiradjian, founder, Chair and Publisher of
BLLA. "Our members are highly interested in new technology and marketing solutions that will help them become more successful in their endeavors. TRAVDEX is the perfect fit for that."
TRAVDEX brings together travel technology sellers and travel industry suppliers, intermediaries and other technology purchasers in a global trade show. TRAVDEX debuts May 5-7, 2010 at the Cobb Galleria Centre in Atlanta and is produced by PhoCusWright Inc., the leading authority on how travelers, suppliers and intermediaries connect.
"Technology enables innovation, and TRAVDEX showcases the best and the brightest players in travel technology," said Philip C. Wolf, president and CEO of PhoCusWright. "We are thrilled to be working with BLLA and their participating members will enhance the experience at this premier travel technology event."
TRAVDEX registration is now open. To purchase a ticket or exhibition space, visit www.travdex.com. Early pricing is in effect through January 31.
About The Boutique & Lifestyle Lodging Association (BLLA) The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world's boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: www.blla.org.
About PhoCusWright Inc. PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making. PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage. To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States, with offices in Germany and India.
 TRAVDEX™
5-7 May 2010  Cobb Galleria Centre United States - Atlanta, GA
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travel industry suppliers, cobb galleria centre, industry trade organizations, groundbreaking summit, qualitative and quantitative research, lodging members, influence travel, phocuswright, exhibition space, travdex, lodging association, technology event, tactical de
Frances Kiradjian (BLLA)
Founder, Chair
Phone: +1 818-883-4363
Mobile: +1 818-974-4363
Fax: +1 805-419-9415
Email: frances@blla.org
Boutique & Lifestyle Lodging Association (BLLA)
www.blla.org
6520 Platt Ave., Suite 842
USA
- West Hills, CA 91307
Phone: +1 818-883-4363
Fax: +1 818-716-1522
Email: frances@boutiquelodgingassociation.org
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