The Evolution Of Best Practices In Hospitality And Tourism (part 2 Of 2) | By Dr. John Hogan

Last month I was asked what service management topics I felt would be relevant to focus on to mid-career hospitality and tourism professionals attending a 2-day executive education program devoted to service management. My response was:

The initial step must be to establish program Objectives. These should include:

1. Providing a series of industry specific programs and courses for professional development
2. Linking University Hospitality program students/graduates to industry professionals with the executive education series and interaction from on campus programs
3. Supporting the mission and vision of University Hospitality programs by expanding this pilot program over an agreed upon period in support of the mission and vision of the University Hospitality program.
4. Increasing interaction between University Hospitality program faculty contact and industry executives to facilitate and student success

Specific service management topics:

• Positioning Competitive Differentiation: Best-in-class hospitality and tourism businesses work and plan to leverage superior guest service to overwhelm competitors. This mindset reflects a strategic understanding that this industry must maintain a sense of personalized attention to keep guest loyalty.
• Addressing the declining profit margins of the traditional product-based hospitality industry through service management via factual data by market and business segments
• Providing interactive group exercises to demonstrate the power of linking service delivery as a pro-active management tool to combat the commoditization of the mature hospitality industry
• Introducing specific service management tools and initiatives aimed to build guests’ perception from a neutral level of satisfaction to an attitude of loyalty, preference and passion for the total experience.

Many of my articles and columns have addressed variations of these questions, as it has been an important part of my professional experience. Reader comments and suggestions are welcome for inclusion in future publications.

Feel free to share an idea for a column at info@hoganhospitality.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today. www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas that are designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them Kathleen@HospitalityEducators.com. Special introductory pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.

Consulting Expertise and Research Interest
1. Sales Management and training
2. Turn-around and revenue management
3. Professional Development for the Organization and the Individual
4. Customer Service
5. Making Cultural Diversity Real
6. Developing Academic Hospitality programs
7. Medical Lodging Consultants

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.

www.HoganHospitality.com
Your Hospitality Resource for Hotel Owners, Innkeepers, Managers and Associations