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10 February 2010

Pegasus Solutions and ABC Connection announce distribution agreement

Deal will integrate high quality hotel information and images with rates and availability
Pegasus Solutions & ABC Connection Announce Distribution Agreement
Pegasus Solutions & ABC Connection Announce Distribution Agreement
(left)Michael McCartan, Vice President, Product Management Distribution Services, Pegasus Solutions and Brian Farrugia, CEO, ABC Connection

Pegasus Solutions, the leading provider of technology and services to hotels and travel distributors, and ABC Connection, the leading online publisher of information and rich content for the hospitality community, today announced they have entered into an agreement to improve the quality and consistency of online content.

Under the agreement, ABC Connection will provide direct feeds of descriptive text and detailed facility information for business and leisure accommodation in a format that integrates with rates and availability for individual properties available through the Pegasus distribution system, the largest collection of electronically bookable hotels in the world.

The scope of the relationship includes collaboration to simplify processes and improve efficiencies in publishing integrated content and reservation data to all Pegasus partner channels, including the global distribution systems (GDS), online travel agents (OTAs), travel portals and other third party systems within the Pegasus electronic distribution network. This network also includes its own consumer Web site www.hotelbook.com™.

"Disparate content is an industry-wide problem which can undermine a hotel's merchandising and online profile and results in inaccurate displays or missing information that strongly influences bookings," said Michael McCartan, Vice President Product Management Distribution Services, Pegasus Solutions. "We are taking the lead in finding a solution to the problem that has been at the top of everyone's agenda for years. "

McCartan continued, "We were attracted to ABC Connection because of its publishing focus, and the breadth and depth of information and visual content managed on its database. ABC Connection puts brand consistency and marketing control directly into the hands of hotels at both the group and property level, while taking away the difficult and time-consuming task of maintaining consistent content in multiple systems that require market-specific information. "

ABC Connection will undertake an extensive matching exercise to ensure its information fully integrates with the Pegasus Online Distribution Database, which contains descriptive information for more than 95,000 hotels worldwide.

A future phase will develop a user defined content (UDC) program for each channel partner in the Pegasus network. Once implemented, the global distribution systems and other travel distributors will be able to receive regular feeds of high quality validated content and inventory via Pegasus that is relevant and fully customized to match the search and display criteria for their markets, agents and customers.

Brian Farrugia, ABC Connection CEO, said: "We are delighted to be part of this step-change in online publishing for the hotel industry. Our agreement with Pegasus is very good news for our hotel customers who can now ensure consistency of message and ease of updating their information across the full spectrum of the Pegasus distribution network. They have recognised and experienced business growth and brand promotion that comes from the distribution and availability of high quality and consistent information. The marketing exposure via Pegasus will deliver significant added value."

ENDS

Media Contact:

Ariel Herr for Pegasus Solutions
aherr@fortepr.com Telephone: +1 (214) 890-7912 x23

Alison Pickering for ABC Connection
alison@abcconnection.com Telephone: +44 (0)7787 504 331

About Pegasus Solutions Inc | Pegasus is proud to celebrate 20 years of providing innovative solutions to hotels and agents worldwide.

Pegasus Solutions is the world's leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 95,000 properties around the globe as well as a majority of the world's travel agencies. Additionally, Pegasus' powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry's largest third-party marketing, sales and reservations specialist.Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com .

About ABC Connection | ABC Connection is the foremost online publisher of data and rich content as an integrated solution for the hospitality community, promoting collaboration between buyers and sellers of meetings, events and accommodation. Its core competency is its content management capability, delivered through data services and technology tools that simplify processes and generate corporate and leisure business for hotels and venues. For more information visit www.abcconnection.com

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TAGS
global distribution systems, pegasus solutions, brand consistency, hospitality community, leisure accommodation, online travel agents, reservation data, marketing control, mccartan, partner channels, individual properties, visual content, time consuming task, electron

CONTACT
Alison Pickering
Phone: +44 (0)7787 504 331
Email: alison@abcconnection.com

ORGANIZATION
Hospitality NetABC Connection Ltd
www.abcconnection.com
United Kingdom
Phone: +44 (0)845 644 3895
Email: marketing@abcconnection.com

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