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 19 February 2010
Down but not out | by Chip Conley

One of California’s most successful contributions to the hotel industry is JOIE DE VIVRE, a collection of 38 boutique properties throughout the Golden State. Founded in 1987 by CHIP CONLEY, a young man still in his mid-twenties, the company’s “brand personality has a lot in common with the California lifestyle experience,” in the words of Joie de Vivre’s Web site. So what is the impact on a company like this when the state itself falls on hard times? Chip tells us about his expectations for 2010 in the California hotel market.
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
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Down but not out | by Chip Conley One of California’s most successful contributions to the hotel industry is JOIE DE VIVRE, a collection of 38 boutique properties throughout the Golden State. Founded in 1987 by CHIP CONLEY, a young ...

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yearbook, Chip Conley, Joie de Vivre, JDV, hotel, California, recession, staycation, strategy, micro-trends, trends, loyalty program, experience, boutique, lifestyle, events, suburbanization, acquisition, economy, boom-and-bust, recovery, outlook
Hotel Yearbook 2010 (multiple authors)
Hotel Yearbook www.hotel-yearbook.com/ Chemin du Grabe 28 Grandvaux, 1091 Switzerland Phone: +41 21 784 3303 Fax: +41 21 784 3303 Email: yearbook@wadeandco.com
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