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 22 February 2010
New Revenue Management Textbook Offers Overview of Important Discipline
 A solid understanding of revenue management’s key concepts and application of its most effective strategies and tactics have become mission critical for most hospitality operations. The new EI textbook, Revenue Management: Maximizing Revenue in Hospitality Operations, by Gabor Forgacs, presents a concise overview of effective revenue maximization strategies and their operational aspects.
Readers will learn:
- the difference between strategic and tactical revenue management and why that distinction is critical
- the tools that are available to revenue managers and when to use them
- the broad range of information needed to effectively maximize revenue
- vital issues to consider before implementing revenue management tactics
- how revenue management is often misunderstood and applied inappropriately
- the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well
General managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book.
Revenue Management: Maximizing Revenue in Hospitality Operations is available for $75.95 ($45.95 for AH&LA members). For information or to order, call 800-752-4567 or 517-372-8800, or visit www.ahlei.org. Outside the U.S. and Canada, call 407-999-8100.
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.
RELATED BOOK
 Revenue Management: Maximizing Revenue in Hospitality Operations
By Gabor Forgacs
A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This book explores the applicability of revenue maximization strategies and their operational aspects, providing readers with a concise overview of this important discipline.
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CLICK HERE to learn more about American Hotel & Lodging Educational Institute (EI)
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Elizabeth Johnson
Senior Marketing Manager
Phone: 517-318-2359
Email: ejohnson@ahla.com
American Hotel & Lodging Educational Institute (EI)
www.ahlei.org
800 N. Magnolia, Suite 300
USA
- Orlando, FL 32803
Tollfree: (800) 752-4567
Phone: (407) 999-8100
Fax: (407) 236-7848
Email: bvazquez@ahla.com
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2012 Annual ICHRIE Summer Conference & Marketplace
