Starwood Hotels has its eyes on China | reuters.com

Starwood currently draws 15 percent of its business from Asia, said CFO Vasant Prabhu at the Reuters Travel and Leisure Summit in New York. "It's not inconceivable that it (business in Asia) grows to 20, 25 percent," he told Reuters. Starwood has 50 hotels in China and plans to open another 50 to 70 properties. In a few years, Prabhu said the region could be its largest market outside the United States.