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 2 March 2010
Successful leaders will adapt… | By Gene Ference
 The economic crisis has brought about new norms, affecting hospitality organizations in countless ways, large and small. According to GENE FERENCE, PhD., President of FERENCE LEADERSHIP AND STRATEGY and a leading consultant on improving organizational and service culture, these new norms will require business leaders to take a new approach to peak performance in the coming year.
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
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Successful leaders will adapt… | By Gene Ference The economic crisis has brought about new norms, affecting hospitality organizations in countless ways, large and small. According to GENE FERENCE, PhD., President of FERENCE LEADERSHIP AND STRATEGY...

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Gene Ference, leadership, motivation, engagement, management, hotel, trends, organizational development, service, corporate culture, management style, peak performance, human resources, Blackberry
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