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 2 March 2010
No crystal ball required : 5 pricing trends that will actually come true in 2010 | By Roman Peskin
 Pricing is a tricky business even in the best of times. In 2010, it’s about to get a whole lot murkier, because hotels are losing control, while more and more, guests (and even previous guests) will be running the show. ROMAN PESKIN, Co-Founder and Managing Director of London-based iQueLab ltd (iNNtelligenz), walks us through the evolving landscape.
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
Roman Peskin, iQueLab, iNNtelligenz, pricing, revenue management, yield management, ADR, room rates, guest reviews, competitive set, Expedia, Orbitz, Travelocity, Priceline, star rating
Hotel Yearbook www.hotel-yearbook.com/ Chemin du Grabe 28 Grandvaux, 1091 Switzerland Phone: +41 21 784 3303 Fax: +41 21 784 3303 Email: yearbook@wadeandco.com
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