VIDEO: Page Position: How to Optimize Conversions Online Using OTAs

Toronto, ON -- VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: Page Position: How to Optimize Conversions Online Using OTAs with Jean Francois Mourier, Founder and CEO of RevPAR Guru. This first episode in a series of three about how to optimize conversions online explores OTA page positioning.

Episode Highlights

• OTAs should be seen as “Googles” for hotels because travel shoppers use them like search engines
• Lowering prices to get to the top of the first page is not good for RevPAR
• Hotels listed at the top of the second page can get sales at higher prices

What topics were covered last season?
Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!

Next Week’s Episode
7 Steps to Successful Travel eBusiness – A Holistic Approach
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What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter @VFMLeonardo.

Educational Seminar for Tourism Organizations (ESTO) 2012
26 - 28 August 2012
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General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

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