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 10 March 2010
STR Global Reports On 25 New Destinations
LONDON -- STR Global, the leading provider of market information to the global hotel industry, now reports on 25 new destinations following significant growth in the number of participating hotels.
"We are delighted that the increase in our sample size, which now tops 39,000 hotels worldwide, has allowed us to report on a number of much-anticipated destinations", said Elizabeth Randall, managing director of STR Global. "This is a clear indication that hotel owners and investors are seeing the true value in the timely and reliable market information STR Global provides".
In spite of the current recessionary climate, the efforts of STR Global's teams in London and the Asia/Pacific region have seen samples of hotels in several markets increase to the point where data representative of that destination can be reported.
The increase in the number of hotels confidentially providing STR Global with performance data has opened up significant new destinations including:
Europe
Channel Islands: Jersey
Portugal: Porto
Poland: Wroclaw, Gdansk/Gdynia/Sopot
Spain: Granada City, Tenerife and its northern & southern areas
Italy: Bergamo, Udine, Sicily,Palermo, Taormina & Messina
Middle East
UAE: Dubai is now split into the submarkets of: Creek/Bur Dubai & Area, Deira & Airport Area, Jumeirah/Al Barsha & Beaches and the surroundings
Asia/Pacific
Australia: New South Wales Central Coast
China:
Beijing is now split into the submarkets of: CBD/Dongzhimen/Jianguomen, Downtown/Financial Centre, Yansha, Guozhan Center & Airport, Beijing South, Beijing West
Shanghai is now split into the submarkets of: Jing’an/Luwan/Huangpu, North Puxi, Pudong, Shanghai area
STR Global's suite of market performance reports for the above markets, plus hundreds of others covered globally, include the STAR Program for performance benchmarking, Trend Reports for developers and investors, the Census Database for supply analysis and forecast tools, the Pipeline Report for anticipated hotel development, and the Hotel Market Forecast reports.
For more information on obtaining these reports please, contact us at sales@strglobal.com.
About STR GlobalSTR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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Jeff Higley (STR)
VP, Digital Media & Communications
Phone: +1 (615) 824-8664 ext. 3318
Email: jeff@str.com
 STR Global
www.strglobal.com
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London, SE1 0TA
United Kingdom
Phone: +44 (0)207 922 1930
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Email: info@strglobal.com
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