VIDEO: 7 Steps to Successful Travel eBusiness – A Holistic Approach

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: 7 Steps to Successful Travel eBusiness – A Holistic Approach with Robert Cole the Founder of RockCheetah, a hotel marketing strategy and travel industry technology consulting practice. In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.

In this episode, you will lean the holistic approach to successful travel eBusiness and how to reach and engage guests at each of the seven stages in the travel planning process:

1. Inspiration
2. Research
3. Planning
4. Validation
5. Booking
6. Travel
7. Sharing

Watch it now »

What topics were covered last season?
Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!

Next Week’s Episode:
Overcoming eBusiness Challenges Subscribe to VTV Channel

What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter @VFMLeonardo.

Educational Seminar for Tourism Organizations (ESTO) 2012
26 - 28 August 2012
Visit us at booth Speaking at General Session

General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

More Information | Event Website