Internet marketing made simple | By Trevor Stuart-Hill

Knowledge is power, so it stands to reason that what you don’t know can hurt you (or at least your revenue). When it comes to the fast-paced world of Internet marketing, this statement is especially true. Third-party Internet channels | Think of your approach to distribution through third-party Internet channels as you would a mutual fund investment. Not all are designed to perform the same way, so it is helpful to ensure your portfolio is diversified—that you are participating to an appropriate level in select models at the appropriate time.