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 29 June 2010
VIDEO: Brand Awareness in Visual Times
Video Interview with Trust International’s Managing Director, Richard Wiegmann, on How to Attract and Win Customers in the Hypercompetitive Shopping Environment.
Toronto, ON -- VFM Leonardo today launched a new video interview on VTV Channel called Brand Awareness in Visual Times. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, Trust International’s Managing Director, discuss the deterioration of brand loyalty in the travel space and what hoteliers can do to attract and win customers.
Watch the interview
Wiegmann reveals that customers visit 11 websites before going to the brand site or an OTA to book and on average, a hotel gets 800 looks for every one booking. The fact that travel consumers are doing so much shopping around online makes it increasingly difficult for hoteliers to actually convert them into buyers.
“To attract and win customers in the hypercompetitive shopping environment that we have today, hoteliers must become increasingly sophisticated in how they tell
their story,” states Wiegmann.
Watch the interview
About VFM Leonardo
VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
CLICK HERE to learn more about VFM Leonardo Inc.
content distribution network, global distribution systems, global travel industry, digital asset management, john mcauliffe, online travel agencies, vscape, priceline, travel consumers, google, distribution capabilities, brand loyalty, wiegmann, vfm, story states, merch
Julie Ford
Communications Specialist
Phone: 416.263.5446
Email: press@vfmleonardo.com
 VFM Leonardo Inc.
www.vfmleonardo.com
111 Peter Street | 5th Floor
Toronto, ON, M5V 2H1
Canada
Tollfree: 1.877.593.6634
Phone: 416-593-6634
Fax: 416-593-7572
Email: info@vfmleonardo.com
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 Educational Seminar for Tourism Organizations (ESTO) 201226 - 28 August 2012
Visit us at booth Speaking at General Session General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
More Information | Event Website
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