Shangri-La Hotels and Resorts renews distribution agreement with Sabre Hospitality Solutions following significant revenue and booking growth

SOUTHLAKE, TX | Since choosing Sabre Hospitality Solutions as its distribution partner, Shangri-La Hotels and Resorts, the luxury chain with 66 distinctive properties in Asia Pacific, North America, and the Middle East, has enjoyed significant growth in revenue and bookings coming through Sabre Hospitality Solutions' SynXis Central Reservation System (CRS). The leading hotel group, whose revenue from the Global Distribution Systems (GDSs) has increased by more than 35 percent year-on-year for the first half of 2010, has signed an early multi-year renewal agreement with Sabre Hospitality Solutions as their distribution provider.

The Shangri-La hotel group has leveraged the full spectrum of robust technology features in the SynXis CRS, as well as the expertise of Sabre Hospitality's team, to manage and promote its private label chain code, SG, on all four GDSs. Sabre Hospitality Solutions leads the industry in managing private label GDS chain codes, with a total of 53, and its customers have often experienced double-digit growth as a result of their experience.

"We looked to Sabre Hospitality Solutions because we wanted to increase our exposure on the various distribution channels and in particular on the GDS. The expertise of the Sabre team in this area is unsurpassed in the industry," said Kent Zhu, group director of sales and marketing at Shangri-La Hotels and Resorts. "Further, their seamless integration to our PMS has increased efficiency of business operations all around and helped us concentrate on higher returns. The results we've seen so far have been fantastic. To have such increases during troubling economic times left no doubt that we would continue our partnership."

Shangri-La Hotels has taken advantage of Sabre Hospitality Solutions' technology integration to streamline their business operations and improve efficiency. The SynXis CRS communicates directly with Shangri-La's property management and revenue management systems to facilitate a single entry point to manage inventory and revenue for the entire chain.

"When Shangri-La initially came to us, they had a very specific set of requirements and goals which required the strength and breadth of our global team," said Patrick Andres, vice president, Asia Pacific, of Sabre Hospitality Solutions. "This renewal signifies not only the success of those efforts, but also the ability for the Sabre Hospitality Solutions team to put together complex and customized solutions to meet the needs of large, global hoteliers. I'm very proud of this collaboration, and thrilled to continue working with Shangri-La."

Travel Distribution Summit ASIA 2012
9 - 10 May 2012
Visit us at booth TBD
More Information | Event Website