Summer of sport provides additional revenue opportunity for hoteliers

Research commissioned by Quadriga and carried out by independent provider Opinion Matters shows that sixty eight per cent of business travellers work, sleep and channel search in their hotel room when on a business trip. Many hoteliers could be missing a trick by not marketing their own services -- they could be running themed promotions around these events, via the in-room TV, to entice guests to experience other services within the hotel.

Commenting on the research, Marc Budie, technology director at Quadriga, said, "Imagine if you could tailor the in-room TV to become a guest communication portal and provide information on where the Tour de France or Golf Open for example, is showing in the hotel. You could then promote a special offer on golf lessons or perhaps highlight a special 'Taste of France' dining promotion in the restaurant. By using the TV to effectively market these leisure and restaurant facilities, hoteliers can create additional revenues. In parallel with this, they also engage and improve communication with their guests. It's a double hit."

RonaldLittle, general manager at the Ramada Encore London West, adds, "Sports events are a perfect example of where the ability to tailor a portal within a guest's room can create effective revenue streams. We regularly run restaurant promotions through the TV using Quadriga's Sensiq communications portal and forthcoming events including The Ashes, Formula 1 and in the future the Olympics in 2012, will provide us with a great opportunity to use technology to distinguish our service proposition from those of our competitors."

Ensuring a high level of guest satisfaction is vital for every hotelier and keeping guests up to date with special offers and facilities is key to help achieve this. Budie adds. "Hotels could be missing a trick by not interacting and engaging with guests more fully through the in-room TV."

For further information about the research, please contact Berkeley PR on quadriga@berkeleypr.co.uk or 0118 988 2992.

About Quadriga

Quadriga works with the hospitality industry, from luxury to budget properties, delivering a growing portfolio of products and content that provide hotel guests with information, entertainment and connectivity, (WiFi and wired) across the property. With the network at the centre of these solutions, Quadriga's expertise and knowledge in digital IP systems, developed over the last 10 years, supports the hospitality industry with a comprehensive range of network services. This includes network optimisation and integration alongside design, build and delivery capabilities.

As the hospitality business expands globally, Quadriga has commenced an aggressive global growth strategy and is now able to offer solutions to its customers in Europe, The Americas, the Middle East, India and key parts of Africa. This is being achieved through a combination of Quadriga's own operations and a distribution model into selected countries and territories.

In a rapidly changing technology environment, which drives higher guest expectations and more commercial demands for added value and operational efficiencies, Quadriga is working towards a new future. With the ambition to be the global single business partner for its customers, Quadriga sees their network at the very centre and as technologies converge will work with them to manage the evolution of their network and provide unequalled guest information, entertainment and connectivity services for their guests.

For more details on the company visit: www.quadriga.com or contact Berkeley PR on quadriga@berkeleypr.co.uk or +44 (0)118 909 0909