How to improve press trips | By Carlo Wolff

Hospitality trade journalists have a unique perspective on travel because we know communicating information about hotels and destinations is crucial. If people don’t know about your property, after all, they won’t come. That’s why press trips, or fam (for familiarization) trips, are essential: They spread the word. The good ones are great, the bad ones, nightmarish. I’d like to reduce the second type.