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 10 September 2010
Webinar: Welcome to the Video Economy
How Successful Hoteliers Are Producing, Displaying and Syndicating Video Online
TORONTO, ON -- Aside from the many rational reasons for booking a hotel -location, price and amenities, travel shoppers want to know how a hotel stay will enhance their travel experience... or the emotional benefits. Online video has proven to be a powerful medium to engage and interact with shoppers and extol a hotel's emotional benefits and convert a travel shopper to a buyer. But many hoteliers don't know where to start in order to incorporate video into their online marketing activities.
VFM Leonardo is hosting a complimentary one hour webinar on September 23rd at 2 p.m. Eastern / 11 a.m. Pacific, during which, Chief Marketing Officer John McAuliffe, will share several examples of how successful hoteliers are leveraging the power of online video to increase bookings. Through these success stories, attendees will learn the keys to using video to convert shoppers into buyers, including:
- Best practices for producing, displaying and syndicating hotel videos online
- How other hoteliers are producing quality videos for nominal budgets
- How they deliver relevant messages through seasonal, special occasion and niche topic videos
- How they display video on their websites and landing pages for optimal conversions
- How they syndicate their videos to thousands of traditional travel and social media websites
Register Now
About VFM LeonardoVFM Leonardo is a technology leader in online visual content management and syndication for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the syndication capabilities of the VNetwork™, the most universally accepted and largest online visual content syndication network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
Media Contact:Julie Vieth, VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: press@vfmleonardo.com
CLICK HERE to learn more about VFM Leonardo Inc.
global distribution systems, global travel industry, digital asset management, john mcauliffe, successful hoteliers, travel shoppers, niche topic, vscape, emotional benefits, content syndication, relevant messages, merchandising systems, rational reasons, traditional
Julie Ford
Communications Specialist
Phone: 416.263.5446
Email: press@vfmleonardo.com
 VFM Leonardo Inc.
www.vfmleonardo.com
111 Peter Street | 5th Floor
Toronto, ON, M5V 2H1
Canada
Tollfree: 1.877.593.6634
Phone: 416-593-6634
Fax: 416-593-7572
Email: info@vfmleonardo.com
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 Educational Seminar for Tourism Organizations (ESTO) 201226 - 28 August 2012
Visit us at booth Speaking at General Session General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
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