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 16 June 2009
10 Don’ts of Online Hotel Merchandising | VFM Leonardo
 Intensifying competition, the proliferation of online video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.
By understanding and implementing the fundamentals of online hotel merchandising, hotel marketers can leverage the Internet as an effective sales and marketing channel by capturing shoppers' attention and motivating them to book.
Learn about the top 10 things to avoid when merchandising your hotel online.
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Author: John McAuliffe is a 25 year marketing veteran and the Chief Marketing Officer at VFM Leonardo. He writes on topics intended to help hotel professionals enhance their hotels' online presence and extract more value from online selling channels.
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 Educational Seminar for Tourism Organizations (ESTO) 201226 - 28 August 2012
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