Fighting for Attention | Digital Tactics Add Powerful Tools to Your Communications Arsenal | By Geri Bain for ARDA

Does your communications strategy increase owner satisfaction and utilization, lower default rates, and save money? That’s the promise of the digital world. And done right, it seems to deliver big-time. While only a handful of companies in the vacation ownership industry have tapped into the vast potential of digital communications, even those just dipping their toes in the water are reaping bene ts in terms of increased owner satisfaction. About 25 percent of members at some ResortCom Internationalmanaged resorts use the Web for all their transactions, reports Chairman John Small. “Owners can book exchanges and rentals online in real time, including their airline tickets and a six-pack of Corona for their unit. They also can pay their loans and maintenance fees, read minutes from HOA meetings, and get answers to questions 24/7 through our CRM Smart technology.”