VFM Leonardo to Power Visual Content Management and Distribution for IHG’s Hotel Brands

ATLANTA, GA and TORONTO, ON | VFM Leonardo, the leader in online visual content distribution for hotels and IHG (InterContinental Hotels Group), [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, have extended their partnership to implement a customized solution for the management and distribution of hotel visual content. IHG chose the Enterprise edition of VFM Leonardo’s VScape® Digital Asset Management System for integration with their fully branded, proprietary HCM (Hotel Content Management) system.

HCM will be used by 4,200 hotels across IHG’s seven brands, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites to efficiently manage and distribute visual content (photos, virtual tours and videos). All the hotel specific still and rich media content displayed on the IHG websites and channels in VFM Leonardo’s VNetwork - the largest online visual content distribution network for the global travel industry, will be maintained using the HCM’s back-end VScape functionality.

“Providing an easy, cost-effective way to manage and distribute visual content for thousands of hotels is an absolute must,” said Bryson Koehler, IHG’s Vice President of Revenue & Guest Technology. “Our HCM system with integrated digital asset management functionality ensures that our hotels and brands are presented consistently on all electronic distribution channels including all 4 Global Distribution Systems, Pegasus, IHG brand websites and thousands of travel sites on VFM Leonardo’s VNetwork.”

“We are very pleased to have been selected by IHG to provide a solution that ensures their well-recognized and respected hotel brands and individual properties are presented consistently online - with accurate visual content on their own websites and thousands of additional travel sites, all the time,” said Paolo Boni, President and CEO of VFM Leonardo.

About InterContinental Hotels Group | InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty program, Priority Club® Rewards with 43 million members worldwide. IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

Educational Seminar for Tourism Organizations (ESTO) 2012
26 - 28 August 2012
Visit us at booth Speaking at General Session

General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

More Information | Event Website