New ONHTEC Conference Available Now! | Topic: Search Engine Marketing

For this month’s ONHTEC, we revisit online distribution; specifically search engine marketing and web site optimization. Not too many years ago it was a matter of getting on the web and building an effective website to promote your company, Then came the websites that sold hotel room…. and it didn’t stop. With the countless hotel room websites on the Net, how can a company stand out? One of the techniques is web site optimization, which helps to get your site to stand out when potential customers begin their search for a hotel room.

This month we present a session from HITEC 2004 in Dallas, entitled Web Optimization. You’ll hear from industry leaders on that topic. We add two streaming audio interviews this month. Mike Wylie joins us from web optimization firm Proceed Interactive to talk about what hoteliers should be doing to give them a leg up on the competition. We close with Ocean Properties, Ltd.’s Loren Gray, who employs Proceed and has come away with some very impressive results.

• Web Optimization | HITEC 2004 Session-Recording | This panel discussion explores methods and concepts to get the most of out of your sales and marketing efforts on the Internet. Topics covered include: marketing your web site, web optimization using natural search, and pay-per-click and direct feeds. Jens Thraenhart is director of Internet strategy at Fairmont Hotels and Resorts Brand Marketing and Communications, Michael Wylie is currently a VP with web firm Proceed Interactive (formerly with Wyndham International). James Zito is manager of interactive marketing development at Affinia Hospitality.
• Interview w/ Michael Wylie, VP, Travel and Hospitality, Proceed Interactive - Online Distribution Revisited – Search Engine Optimization | Michael Wylie been on both sides of the web (if there are two sides). He was involved in the e-commerce initiatives with Hilton and Wyndham and dealt with web optimization companies that helped him sell his inventory. Now with Proceed Interactive, he’s on the other side, helping out both the chains and the independents. In this streaming audio interview, he discusses the importance of web site optimization, search engine optimization and what some of the trends and difficulties hoteliers are facing.
• Interview w/ Loren Gray, Ocean Properties, Ltd., - Discussing OP’s Search Engine Optimization Process | Loren Gray joins us from Ocean Properties Ltd., for this ONHTEC feature, discussing his company’s web optimization needs. It took nearly two years for them to make the call to Proceed Interactive, a web optimization firm. According to the financial numbers you’ll hear about in this fast-paced interview, it was worth the wait.

Visit the ONHTEC web site to listen to all interviews, related news and conference presentations.