IT Benchmarking At Property Level (EMEA) | By Hilary Catherine Murphy

This survey was designed in collaboration with CIOs of the major European hotel companies, by Dr Prof Hilary Murphy of Lausanne Hospitality Research at Ecole Hoteliere de Lausanne. It contains information for owners, GMs, IT managers and IT Vendors to the hospitality sector at property and corporate level on comparative IT spending. Over 400 properties responded to this independent study (265 used for this report) and it contains key metrics and analyses resulting from the data supplied from midscale and upscale property level throughout EAME. This is the first report of its kind and the main contribution of this report will be to provide a first view of the IT expenditure and provide comparative data that , mapped over time, will reveal a useful analysis of IT expenditure of (and for) the hotel industry in EAME.

One of the key findings was the comparative regional spend (in euros) per property, see chart below, which show the Middle East having the highest property level spend on IT. The report also contains data describing; the demographic description of individual roperties, EAME Regions Average Total IT Spending, a Breakdown of Total IT Spending, CAPEX & OPEX, per room, IT Spend as a % of GOR,GOP,EBITDA, IT “Yield” and IT “Value” and a Breakdown of Hardware, Software expenditure. There are also comparative breakdowns by regions and between upscale and midscale properties in EAME.

Further details on acquiring this report can be obtained from Hilary.murphy@ehl.ch