Made By Originals: Design Hotels™ Reveals The Essence Of Its Brand
Berlin, Claus Sendlinger, founder and CEO of Design Hotels™, is on a mission! To reinforce a simple but essential core message: the human factor – the essence of Design Hotels™ and its member properties. Currently on a 17-city tour around the globe, Sendlinger is introducing Made by Originals, the company’s new message, which emphasizes the people behind the hotels – Originals such as the ubiquitous designer Marcel Wanders, or race car driver and hotel developer Emanuele Garosci. They are passionate, creative, authentic individuals, and as unique as the properties they have brought to life. (source: Design Hotels™)
Berlin, Claus Sendlinger, founder and CEO of Design Hotels™, is on a mission! To reinforce a simple but essential core message: the human factor – the essence of Design Hotels™ and its member properties. Currently on a 17-city tour around the globe, Sendlinger is introducing Made by Originals, the company’s new message, which emphasizes the people behind the hotels – Originals such as the ubiquitous designer Marcel Wanders, or race car driver and hotel developer Emanuele Garosci. They are passionate, creative, authentic individuals, and as unique as the properties they have brought to life.
“The importance of ‘soft factors’ such as quality of life, and well-being is growing along with a re-discovery of simple human, even humble values. We are also observing growing human-centric innovation within the hotel industry and the Originals we’ve chosen to portray are just a few of the people from our member portfolio, who are driving this movement forward,” says Sendlinger.
Made by Originals – What’s New and What’s Next?
The Originals are at the heart of the brand; their stories and their passion will be brought to the fore across all of Design Hotels™’ re-launched communication platforms. As of March 10, 2009, Design Hotels™ will have a new Design Hotels™ Book, a new website, as well as a re-launched consumer magazine named New Directions.
Made by Originals Films
What makes an Original so original? Ten films on the new website about selected member hotels give spectators an up-close and personal look at the creative minds behind them. Marcel Wanders reveals “I feel a passion for creating and a passion for giving the best to people…to turn normal days into fabulous days.”
Cutting-edge film production by Gestalten has resulted in bespoke clips that are in sync with the Originals who are portrayed. Featured Originals are:
Emanuele Garosci of Palazzina Grassi in Venice, Italy
Marcel Wanders and Peter Lute of Lute Suites in Amsterdam, Netherlands
Christian Köck and Siv Sundfær of life medicine RESORT in Bad Gleichenberg, Austria
Reto Gurtner of RocksResort in Laax, Switzerland
Micky Rosen and Alex Urseanu of Roomers, The Pure and Gerbermuehle in Frankfurt, Germany
Kai Hollmann of The George, 25hours Hotel and Gastwerk in Hamburg, Germany
Lars Pihl and Anders Johansson of Nordic Light Hotel in Stockholm, Sweden
Jorge Cosme and Nini Andrade Silva of Fontana Park in Lisbon, Portugal
Antonio Pérez Navarro of Hospes Hotels throughout Spain
Carlos Couturier and Moisés Micha of Grupo Habita throughout Mexico
