|
 30 November 2009
Franchised Hotels Have New Innovative Way To Promote Local Specials

PARSIPPANY, NJ , November 30, 2009- Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry today, announced the roll out of its innovative marketing tool for franchised and branded hotels,Link2Brand. Link2Brandprovides hotels with a simple way to convert long and hard to remember brand system website URL links into short, meaningful website URL links.
"Link2Brand is truly a hospitality innovation in that it solves a long-time issue for branded properties," said DJ Vallauri, Lodging Interactive's Founder and President. "Franchisees of every major brand have told us about their inability to create short, relevant branded web links for local promotions, special events and/or groups. The issue is always the same, the brand reservations system cannot generate short 'one click' relevant links that pass through SRP codes; this is a limitation of all branded hotel reservation systems and Link2Brandsolves this issue."
Link2Brand can also be used to promote local hotel specials and promotional hotel landing pages that reside on the hotel brand's website. The example below demonstrates a Sheraton brand website URL link for a local "American Girl" package special offered at the Sheraton Hotel in Chicago.
Link2Brand Turns this brand link:
http://www.starwoodhotels.com/sheraton/search/pre_decider_all.html?propertyID=196&ratePlanName=AGIRL&IM=SOP_AMERICANGIRL_SI_196_CHI
Into this easy to print & relevant link:
http://MyHotelPackages.com/SheratonChicago/AmericanGirl (click link to see it in action)
ExampleLink2BrandHotel Uses:
- Use short links in your local printed promotions & advertising
- Offer group customers short, personalized links to their group room block
- Email links without links wrapping or breaking
- Offer local business accounts personalized links - no codes to remember
- Create direct links to your brand landing pages
To view other example links, click below:
Hoteliers can open a freeLink2Brand10 day trial account and immediately begin creating an unlimited amount of links which take less than 30 seconds to create.
"Link2Brand truly fills an industry need and does so in a cost-effective manner," added Mr. Vallauri. "This sales and marketing tool is a must for any hotel, franchised or independent as it also works well with any third party booking engine."
For an online demonstration and to sign up for a free trial account, please visit Link2brand.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through itsCoMMingle Social Media Marketing Agencyoperating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development atsales@lodginginteractive.comor at 877-291-4411. The company's website is located atwww.LodgingInteractive.com.
About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company's website is located at www.LodgingInteractive.com
CLICK HERE to learn more about Lodging Interactive
Click here to view the original version of this article.
sheraton hotel in chicago, hotel reservation systems, hospitality industry today, printed promotions, parsippany nj, local promotions, starwoodhotels, group room, group customers, innovative marketing, time issue, hotel in chicago, reservations system, interactive mar
Lodging Interactive www.lodginginteractive.com 2001 Route 46, Suite 310
USA
- Parsippany, NJ 07054-1315 Phone: 877.291.4411 Fax: 877.833.7375 Email: info@lodginginteractive.com
Follow us on:
  
All Articles from Lodging Interactive

|
|