January 2007 Hitwise Monthly Travel Category Report

Traffic to the Travel category was up 17.6% in January 2007 from December 2006 as web users shifted their attention from online holiday shopping to planning future getaways. Travel agency Hotwire doubled its market share of visits in January, moving up to a rank of 14 in the Travel category from 24 in December 2006. January’s fast moving sites included Shore Summer Rentals and Garden City Realty, demonstrating just how early in the season families start planning their summer vacations