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 10 July 2007
Hitwise Monthly Travel Category Report - June 2007

Traffic Distribution Analysis
38.40% of all visits to the online 'Travel' industry went to the top 10 websites for the month of June, 2007. 48.00% went to the top 20
websites and 69.72% went to the top 100 websites.
Source: Hitwise
Visit Duration Analysis
The average visit duration for visits to the online 'Travel' industry was 8 minutes, 36 seconds for the month of June, 2007. This is a
minimal increase from last months average visit duration of 8 minutes, 22 seconds.
Source: Hitwise
Hitwise MethodologyHitwise monitors a range of Internet Service Provider (ISP) networks to capture the usage patterns of Internet users. The ISPs represent a diverse range of metropolitan and regional areas including Internet access from home, work and educational institutions. Each day, Hitwise extracts from its partner ISP networks a list of websites visited and ranks them according to a range of industry standard metrics - including 'Visits', 'Pages' and 'Average Session Duration'. Hitwise also extracts Clickstream data which analyzes the movements of visitors between websites. Hitwise abides by local and international privacy legislation and analyzes all data in aggregate form. The Hitwise methodology is audited by PricewaterhouseCoopers on a quarterly basis. To view the Hitwise privacy policy and methodology in full please visit www.hitwise.com.
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Hitwise Monthly Travel Category Report - June 2007 Traffic Distribution Analysis38.40% of all visits to the online 'Travel' industry went to the top 10 websites for the month of June, 2007. 48.00% went to the top 20 websites and 69.72% went to the to...

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Matt Tatham Manager, Media Relations United States - Email: matt.tatham@hitwise.com
Experian Hitwise www.hitwise.com 300 Park Avenue South | 9th Floor
USA
- New York, NY 10010 Phone: +1 (212) 380 2900 Fax: +1 (212) 380 2929

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