Employees of leading travel companies including American Airlines, Greyhound Lines, Continental Airlines, Royal Caribbean Cruises, Lufthansa, Sabre, Bass Hotels & Resorts, Club Med, Carnival Cruise Lines, Rail Europe and Thomas Cook, have already registered for "CRM for the Travel Industry", at the Fontainebleau Hilton Resort and Towers on September 14-15 1999 (www.firstconf.com/travel/crm) .

Entire management teams are attending the event. "This shows just how important CRM is to the whole future direction of the travel industry, it's not just the latest buzzword -- the major players are striving to implement the best CRM strategies and systems to remain on top of the field," says Conference Director Chris Saynor from First Conferences at csaynor@firstconf.com .

The conference focuses on how CRM is changing the way business is done in the Travel industry. It is packed with case studies in which key industry figures show exactly how they plan to utilise and implement an effective CRM strategy.

Speakers represent leading companies including United Airlines, British Airways Carlson Leisure Group, Forte Hotels, Travelocity, Carnival Cruise Lines, Trip.com, Cendant, Alamo, Preview Travel, Thomas Cook, Royal Caribbean Cruises, and Sabre. Kristas Pappas from Gomez Advisors and Richard Eastman -- President of the Eastman Group will also be offering their expert opinions at the event. IBM are the main sponsors.

Aside from the presentations, there will be opportunities for delegates to ask questions and network with industry colleagues.

Saynor says that this strategic event will undoubtedly formulate many Travel Company's CRM direction and implementation.

CRM for the Travel Industry is part of a continuing series of travel events organized by experts from First Conferences.