HSMAI Foundation Publishes Comprehensive Book On Marketing Into The Next Decade: 'A Resource Guide To Strategies For The New Millenium'

"This is the most comprehensive scan of the hospitality and travel industry available," said Bob Gilbert, CHME, CHA, president and CEO of HSMAI. "Hospitality industry marketers will find this guide to be an invaluable resource for strategic planning and identifying the most profitable opportunities in the decade ahead," he added.

Researched and written by Maree Forbes, Ph.D., a highly regarded industry consultant, author and lecturer, this timely and comprehensive resource guide presents a concise and focused perspective on travel, tourism and hospitality trends as they will evolve into the next decade. A 10-chapter trends section is followed by detailed data on more than 50 travel customers and supplier segments.

The book can be purchased in its entirety for $125, or individually for $35 per section, as outlined below.

Part 1 - Maximizing Market Opportunities in an Era of Dynamic Change

• strategic overview of the broad market, demographic and business trends occurring in the travel industry

Part II - Succeeding as Supplier of Travel Products and Services in the New Millennium

• critical trends occurring in today's fast moving travel industry segments; destinations, transportation, luxury/upscale hotels, mid-priced lodging, B&Bs, extended stay lodging, restaurants, group travel, cultural and heritage travel, theme parks/attractions and more.

Part III - Capturing Business from Today's Diverse Travel Markets

• profiles of demographically diverse customer segments, including younger seniors, baby boomers, generation Xers, today's kids, families, couples and others.

Part IV - Capitalizing on Travelers' Demands for New Products and Services

• opportunities in travel types, such as international travel, business travel, short breaks/weekend travel, meetings and convention travel, business/meetings leisure add-ons, adventure travel, cruises, outdoor recreation and more.

Part V - Profiting from Time-Tested Techniques and New Horizons in Travel Marketing

• new and old marketing techniques, including database marketing, Internet marketing, advertising and promotion, branding and marketing planning to be effectively used to capture new market opportunities.

To purchase the complete 404-page book, or any of the five individual sections, send a check or credit card information to HSMAI Foundation, 1300 L Street, NW, Suite 1020, Washington, DC 20005. For phone orders, call Sandra Gibbs at 202-789-0089, ext. 370.

Dr. Maree Forbes, a travel marketing executive with 20 years experience, currently serves as executive vice president, marketing for traveling America Inc., parent company of Traveling and Traveling America Tours. She has also authored the HSMAI Foundation's Creating Customers: Marketing to Today's Transforming Travelers, as well as numerous articles.

The HSMAI Foundation was established in 1983 to serve as the research and educational arm of the Hospitality Sales & Marketing Association International. Its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. The Foundation's research projects result in cutting-edge publications, studies and reports, including books focusing on the art and science of sales and marketing, compensation, the Internet, e-commerce and key issues and trends affecting the industry now and into the millennium.

For more information, contact the Hospitality Sales & Marketing Association International Foundation, 1300 L Street, NW, Suite 1020, Washington, DC 20005, or call (202) 789-0089. You can also contact HSMAI via the web site at www.hsmai.org or via the Fax-On-Demand service at (800) 66-HSMAI (International access number (617) 960-9267).