Sodexho Selects Gazelle Systems' Technology to Bridge Supply Chain Gap
Establishes Gazelle's Position as the Restaurant Industry's Leading Supply Chain Management Technology Provider
Gazelle Systems, Inc. has been selected by Sodexho to simplify the management of its supply chain by deploying its secure, web-based data collection, consolidation, and reporting service. Initially, 50 of Sodexho's 5,000 client locations will have Gazelle's data-capture technology installed as part of a nationwide pilot program.
An enhancement to Sodexho's existing data-capture systems, Gazelle's software utilities mine the customer purchase data so that operators can gauge menu performance, guide menu design, measure the success of promotional efforts, and cater to customer needs.
"Knowing our customers better enables us to hone and perfect our offerings consistent with customer needs," said Sue Tatum, senior vice president of Marketing at Sodexho. "By utilizing Gazelle's technological capabilities, we can simplify our managers' jobs and provide them with the information and solutions they need to continue sales growth; by knowing our customers better, we drive sales."
Connected with a restaurant's Point of Sale (POS) system, Gazelle's technology enables compilation of customer purchase data. This critical information is then transmitted via the Internet to Gazelle where it is analyzed and formatted into comprehensive marketing and operations reports. Hospitality companies can use the information captured in these reports to build more demand-driven businesses.
"As competition for customers intensifies, businesses need to view the point of sale as ground zero for supply chain management," said Gazelle Systems Chairman and CEO Charlotte Bogardus. "Few businesses use data gleaned from customer interactions to increase their value to their clients and customers. Sodexho understands this dynamic. We look forward to an enduring partnership with such a far-reaching, customer-focused organization."
About Sodexho
Sodexho, the wholly owned North American subsidiary of Sodexho Alliance, is the leading provider of food and facilities management in the U.S. and Canada, with $4.7 billion in annual sales. Sodexho offers a variety of innovative outsourcing solutions, including food service, housekeeping, grounds keeping, plant operations and maintenance, asset and materials management, and laundry services to corporations, health care facilities, schools, universities and colleges, and remote sites. Headquartered in Gaithersburg, MD, the company has 111,000 employees at 5,000 locations across the U.S. and Canada.
About Gazelle Systems
Gazelle Systems (