A room reserved every nine seconds
Since the beginning of the year, Accor has recorded 25 million visits to all its hotel websites, which include the accorhotels.com portal as well as the hotel brand sites: sofitel.com, novotel.com, mercure.com, suite-hotel.com, ibishotel.com, etaphotel.com, hotelformule1.com, motel6.com, redroof.com and thalassa.com. This represents an average of 120,000 visitors a day. Two million room nights were booked worldwide via the service, which amounts to one room night every nine seconds.
Sustained development in first-half 2002
A large number of new online services were introduced in the first six months of 2002, including, for example:
- A new 'Promotions' module featuring all the Group's special leisure, weekend and short-stay offers.
- 'Compliments from Accor Hotels', a dedicated loyalty program section, where visitors can subscribe to loyalty cards and check their points online.
- A new worldwide service for confirming reservations via SMS on mobile phones (in France: Bouygues Telecom, Orange, SFR), for customers registered on Accorhotels.com.
- A business section reserved for companies and travel agencies.
With 147,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities: - hotels: more than 3,700 hotels (423,000 rooms) in 90 countries, casinos, travel agencies, and restaurants;
services to corporate clients and public institutions: each day, 13 million people in 31 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programs, events) engineered and managed by Accor.