What are the main concerns facing airline CEOs today?

• How can I properly stratify my fare class structure?
• How can I harmonize my fare class structure with the other alliance members?
• How can I get both the sales and RM departments to make decisions off of the same information?

The seminar will address topics critical to understanding how profit optimization can be deployed in specific environments, including the following:

• Advanced Forecasting -- The PROS hierarchical Bayesian forecasting system forecasts demand and cancellation patterns at the lowest level of detail supported by the transaction data. Interrelationships between similar products or instances are correlated statistically. Sophisticated unconstraining algorithms identify latent demand hidden by inventory or price controls in the transaction streams.
• Advanced optimization -- The PROS Optimizer specifically addresses the uncertainty surrounding estimates of future demand to devise robust and flexible pricing and inventory controls that maximize expected revenue.

With state-of-the-art software technology, PROS Network Analysis System is multi-tiered and Web-enabled, with a minimal client footprint. This permits centralized installation while maintaining local control and reduces installation and maintenance cost. PROS' architecture is proven in the high-performance, high-volume airline applications, and can handle the largest transaction volumes in the travel and transportation industry.

This Web seminar will allow industry leaders from the airline industry to learn from the experience PROS has gained in over 17 years of deploying these solutions.

The Web format for the seminar will allow participants to attend from remote locations, ask questions in real-time, and interact with the presenter through an Internet browser and toll-free telephone number. This seminar is free of charge but space is limited. For more information and registration, please check PROS' Web site at the following link: www.prosRM.com. Interested participants will be contacted to receive conference access information.

PROS Revenue Management is the world's leader in pricing and revenue optimization solutions and the pioneer and dominant provider of revenue optimization to the airline and energy industry. PROS provides system solutions to the airline, energy, healthcare, hospitality, broadcast, rail and cargo industries and has licensed 242 systems to 103 clients in 39 countries. PROS' clients include 17 of the top 25 carriers in the airline industry.

The PROS mission is to maximize the revenue of each client using PROS' world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions. PROS' clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization. PROS' solutions forecast demand, optimize inventory, and provide dynamic pricing optimization to maximize revenue.

Founded in 1985 in Houston, PROS Revenue Management has a five-year compounded revenue growth of 33%, in large part due to the intellectual capital of its staff. Over half of PROS' professional staff has advanced degrees and the staff speaks a cumulative total of 26 languages. The company is profitable with year 2001 revenue of $37 million. For more information on PROS Revenue Management, please visit www.prosRM.com or call 713/335-5151.