Turning Turnover Around - A new HSMAI Foundation survey looks at the causes, costs and cures of turnover among hospitality sales and marketing professionals (HSMAI Marketing Review)
The Foundation of the Hospitality Sales & Marketing Association International, through its corporate membership program, retained The Ron Volper Group — Building Better Sales Teams — to determine the extent of turnover1 among sales and marketing staff in the hospitality industry, to analyze the cost of turnover, and to identify its causes and cures. This article is based on our study, "Turnover of Hospitality Sales and Marketing Professionals,"...
Taking a Closer Look - The members of the HSMAI Foundation corporate membership program, including nearly 30 of the top lodging brands, industry organizations and analysts, believed that turnover among sales and marketing professionals was much higher than in other industries, and that this turnover was costing the industry dearly. The objectives of our study were to identify the extent of turnover, the causes and costs of turnover; and how hospitality companies can reduce turnover.