IDeaS a SAS Company

MINNEAPOLIS, MN -- IDeaS, Inc., a leading provider of revenue optimization solutions and one of America's fastest growing technology companies announced today that the company has installed IDeaS Revenue Optimization Solution at One Aldwych in London, a unique luxury property and member of Leading Small Hotels of the World.

"IDeaS has delivered on its reputation as a superior revenue management solution and the company's high quality of services--prior, during and after implementation," says Simon Hirst, General Manager of One Aldwych. He adds, "During our selection process they clearly demonstrated the reasons why so many 5 Star and Leading Hotels have selected IDeaS - their system and technology is unparalleled."

Corin Burr, Reservation Manager at One Aldwych, comments, "IDeaS implementation process was extremely smooth and we are very happy with their staff and services. The forecasts and decisions the IDeaS produces are excellent. The direct upload of overbooking, rate control and length of stay restrictions into our PMS and CRS will be a big step forward in automating revenue management for our complex operation." He added, "We are extremely excited about both the operational and financial benefits provided by IDeaS."

Uli Pillau, Managing Director of EAME for IDeaS Revenue Optimization said "We are happy to welcome One Aldwych as one of our newest clients and another member of Leading Small Hotels of the World. Today we have over 20 key London hotels using IDeaS. One Aldwych is a unique and celebrated boutique hotel, and our ability to manage such complex properties will be proven at yet at another top luxury hotel."

About One Aldwych - One Aldwych, London's most exciting contemporary luxury hotel, features 105 bedrooms and suites with brilliant contemporary interiors amidst a private art collection of over 400 pieces. Thoughtful unpretentious service - 100% pure and natural products - Cutting edge technology - London's most exciting restaurants and bars - A stunning lap swimming pool - Luxurious private screening room - Great location bang in the middle of London in Covent Garden…just some of the many reasons to stay at the privately owned, passionately run One Aldwych. Visit or call +44 (0) 20 7300 1000 for more information.

About IDeaS, Inc. - Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including Six Continents, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, The Venetian Resort & Casino, Vail Resorts as well as Destination Hotels & Resorts.

Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952.698.4200.

Gale Ward
952 698-4200