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PARTNERING To Make Your Locale a Tourist Destination - By Eleanor M. Wilson - HSMAI Marketing Review

Joining forces with others in your community to plan a marketing strategy to attract more visitors to your area is a savvy business move. Here are examples of how well cooperative efforts can work.

HSMAI (USA)

When you can't do it alone, ask for help. Amidst the turmoil in the hospitality world, this sound advice has been resurrected and applied to some very creative marketing plans. Progressive companies are exploring the cooperative theme in earnest, using a safety in numbers approach to generate significant returns for the most efficient cash outlay. It stands to reason that several entities working together will carry more clout in the marketplace at considerably less cost.

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HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality and travel industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at www.hsmai.org.

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HSMAI (USA)
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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.