Displaying ART To Attract - By JoAnn Greco - HSMAI Marketing Review
When people delight in works of art displayed in a hotel, the property gains marketing value by providing them with a memorable experience they are certain to mention to others. In New Orleans, an $8 million assemblage of British art and antiques draws visitors from around the world; in Singapore, a collection of 4,200 pieces of pop-art and color-field painting is considered one of the finest in Southeast Asia; and in Phoenix, a comprehensive...
HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide.