Scottsdale, AZ - Blue Square Studios, creators of the Hotel Site Toolkit™ (HST) and web designers for the hospitality industry, are proud to announce their partnership and successful launch of the 4 Diamond resort - L'Auberge de Sedona website, .

L'Auberge de Sedona required the expertise of Blue Square Studios to develop and implement a cost-effective online solution for their newly adopted corporate brand identity and recent property renovations. Blue Square Studios combined their award-winning design skills with HST technology to deliver an aesthetic presence to their website.

The HST provides hotels of all sizes with a comprehensive suite of applications and modules to easily manage online web initiatives. Created to ensure long-term success, Blue Square Studios' Hotel Site Toolkit™ was created with the necessary framework for future growth and modular enhancement. Functionality includes a Content Management System [hstCMS] that provides the ability to provision authority and responsibility for each portion of the web site to the appropriate representative within the resort, while leaving final approval up to a Resort's General Manager. Future enhancements to the Hotel Site Toolkit™ include modules for Channel Management, Reservations, Customer Relationship Management, Personalization and Channel Conversion.

The new web presence provides an intuitive, quick, and comfortable experience that is guaranteed to improve L'Auberge's "look-to-book" ratio. The property's web site brings the breathtaking provincial French country inn setting and their recent renovations to the World Wide Web by showcasing the new décor through photos and virtual tours using technologies such as the Hotel Site Toolkit™ and IPIX tours.

Blue Square Studios will further assist in developing their online interactive strategy including promotions, online media planning and placement, and development of strategic relationships and integrated marketing.

"The Blue Square Studios team is a pleasure to work with. They were very responsive and open to my endless suggestions and ideas and went above and beyond to make our site exactly the website we were hoping for, and are already so proud of," said General Manager of L'Auberge de Sedona Michael Steinhart.

About L'Auberge de Sedona - The most romantic and beautiful resort in Sedona's spectacular Arizona Red Rock Country. The enchanting L'Auberge is designed in a Country French style and nestled along scenic Oak Creek. Whether you stay in one of their newly renovated cottages or in the Hunting Lodge, L'Auberge offers the ideal setting for your romantic Arizona vacation, weekend getaway, Sedona style wedding or business gathering. For more information visit .

"Our partnership with L'Auberge de Sedona is indicative of our dedication to providing our clients with an unparalleled approach to meeting and exceeding their particular requirements," said President of Blue Square Studios Shane Ettestad. "We are pleased that they saw the benefits of our Hotel Site Toolkit™ and had the confidence in our team to convey the spirit of their romantic property to the internet."

About Blue Square Studios - Blue Square Studios is a provider of business solutions for the Hospitality Industry. Their unprecedented Hotel Site Toolkit� solution consists of a suite of hospitality specific modules that, when combined, provides hoteliers with an affordable, fully integrated system that manages reservations, customer relations and marketing, multiple online reservations channels, and their most cost-effective channel, their own website. The hstCMS module offers the ability to simply and rapidly customize the hotel content from any standard web browser, without any prior programming experience and comes complete with a license for all provided programs. These unique capabilities resolve the problem of costly and time consuming web site updates. Blue Square Studios combines its award-winning designs with its technology to deliver revenue generating websites and extranets for clients of all sizes. Blue Square Studios is proud to feature clients such as Hilton Hotels Corporation, L'Auberge de Sedona, Pegasus Solutions and Marriott. For more information please visit .

Shane Ettestad
602-795-5946