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13 November 2003

VFM Interactive Names Paolo Boni as New President And Chief Executive Officer

TORONTO, Canada - VFM Interactive Inc., the leading provider of interactive content solutions to the lodging and travel industry, announces that Paolo Boni, vice president of corporate development and corporate counsel, has been named president and chief executive officer, succeeding Hugh Agro. Mr. Agro, who led the Company since October 2001, is returning to the merchant banking practice of Senator Capital Partners, a leading investor in VFM Interactive. Mr. Agro will continue his involvement in the strategic direction of VFM Interactive by joining its Board of Directors.

"We've achieved some great successes over the last two years and I'm delighted that Paolo Boni is the man who will lead VFM Interactive and build on those successes going forward," said Agro. "The growth strategies and key business relationships he's cultivated have been critical to VFM Interactive's success to date".

Paolo Boni has provided advisory services to VFM Interactive since August 2001 and was appointed its vice president of corporate development and corporate counsel in June 2002. He has helped formulate the company's strategic direction and has overseen the development of the Company's strategic alliances and partnerships with major hotel and lodging companies, online travel agencies and third party content providers.

"I am thrilled by the challenge and the opportunity of leading VFM Interactive through the next phase of its evolution and growth" said Boni. "We are very fortunate to have all of the ingredients for continued growth and success: great technology and service offerings, great clients and partners, and a great team to capitalize on the business opportunities that arise from them."

About VFM Interactive Inc. - VFM Interactive is the leading provider of interactive content solutions to the lodging and travel industry. The Company produces streaming videos, virtual tours and other interactive content for client hotels and utilizes a proprietary technology to manage, assemble, distribute and track the performance of interactive content for a growing number of client hotels and partner travel websites. VFM Interactive's solutions help clients to drive increased online bookings. VFM Interactive now provides content distribution services for more than 600 individual hotels and resorts and over 5,000 travel websites, including four of the top 10 travel sites. For more information, please visit www.vfmii.com.

ORGANIZATION

Hospitality NetVFM Leonardo Inc.
http://www.vfmleonardo.com
111 Peter Street | 5th Floor
Toronto, ON, M5V 2H1
Canada
Tollfree: 1.877.593.6634
Phone: 416-593-6634
Fax: 416-593-7572
Email: info@vfmleonardo.com

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VISIT US AT THE FOLLOWING EVENTS

NBTA International Convention & Exposition 200941st NBTA International Convention & Exposition
23 - 26 August 2009
Visit us at booth GetThere and Conur
VFM corporate travel solution demonstrations at the GetThere and Concur booths.
More Information | Event Website
Educational Seminar for Tourism Organizations (ESTO)Educational Seminar for Tourism Organizations (ESTO) 2009
30 - 1 September 2009
Visit us at booth Aug 21st @ 2PM General Session: Download What?! Targeting Younger Travelers
Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
More Information | Event Website
EyefortravelTravel Distribution Summit North America 2009
16 - 17 September 2009
Visit us at booth 19
Attend the workshop on Effective Visual Marketing and Distribution Strategies by Paolo Boni @12PM on Oct. 4th in the Western Room. Learn how to capture more bookings hosted by VFM Interactive.
More Information | Event Website

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