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 13 November 2003
VFM Interactive Names Paolo Boni as New President And Chief Executive Officer
TORONTO, Canada - VFM Interactive Inc., the leading provider of interactive content solutions to the lodging and travel industry, announces that Paolo Boni, vice president of corporate development and corporate counsel, has been named president and chief executive officer, succeeding Hugh Agro. Mr. Agro, who led the Company since October 2001, is returning to the merchant banking practice of Senator Capital Partners, a leading investor in VFM Interactive. Mr. Agro will continue his involvement in the strategic direction of VFM Interactive by joining its Board of Directors.
"We've achieved some great successes over the last two years and I'm delighted that Paolo Boni is the man who will lead VFM Interactive and build on those successes going forward," said Agro. "The growth strategies and key business relationships he's cultivated have been critical to VFM Interactive's success to date".
Paolo Boni has provided advisory services to VFM Interactive since August 2001 and was appointed its vice president of corporate development and corporate counsel in June 2002. He has helped formulate the company's strategic direction and has overseen the development of the Company's strategic alliances and partnerships with major hotel and lodging companies, online travel agencies and third party content providers.
"I am thrilled by the challenge and the opportunity of leading VFM Interactive through the next phase of its evolution and growth" said Boni. "We are very fortunate to have all of the ingredients for continued growth and success: great technology and service offerings, great clients and partners, and a great team to capitalize on the business opportunities that arise from them."

About VFM Interactive Inc. - VFM Interactive is the leading provider of interactive content solutions to the lodging and travel industry. The Company produces streaming videos, virtual tours and other interactive content for client hotels and utilizes a proprietary technology to manage, assemble, distribute and track the performance of interactive content for a growing number of client hotels and partner travel websites. VFM Interactive's solutions help clients to drive increased online bookings. VFM Interactive now provides content distribution services for more than 600 individual hotels and resorts and over 5,000 travel websites, including four of the top 10 travel sites. For more information, please visit www.vfmii.com.
ORGANIZATION
VFM Interactive Inc. http://www.vfmii.com 111 Peter Street | 5th Floor Toronto, ON, M5V 2H1 Canada Tollfree: 1.877.593.6634 Phone: 416-593-6634 Fax: 416-593-7572 Email: info@vfmii.com
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MEET US AT THE FOLLOWING INDUSTRY EVENTS
 NBTA 2008 Annual Convention & TradeShowJuly 27-30, 2008 More Information about this Event | Event Website
Visit us at booth GetThere and Conur VFM corporate travel solution demonstrations at the GetThere and Concur booths.
 Travel Distribution Summit North America 2007October 09-10, 2007 More Information about this Event | Event Website
Visit us at booth 19 Attend the workshop on Effective Visual Marketing and Distribution Strategies by Paolo Boni @12PM on Oct. 4th in the Western Room. Learn how to capture more bookings hosted by VFM Interactive.
 Educational Seminar for Tourism Organizations (ESTO)August 15-18, 2007 More Information about this Event | Event Website
Visit us at booth Aug 21st @ 2PM General Session: Download What?! Targeting Younger Travelers Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
 PhoCusWright Executive Conference 2006November 13-15, 2006 More Information about this Event | Event Website
Visit us at booth TBD Visit our booth for further details


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