PREVISUAL, Hospitality eBusiness Strategies, and River Terrace Inn Team Up To Win Prestigious HSMAI Award Silver Merit Tops Category for 2003 Hotel Website Entry
New York, NY - PREVISUAL, LLC, Damascus, MD, Hospitality eBusiness Strategies, (HeBS), NYC, and the River Terrace Inn, Napa, CA, Driftwood Hospitality's newest luxury boutique hotel today announced receipt of the prestigious Silver Merit Award in the Golden Click Web Awards Competition. This award, given by Hospitality Sales and Marketing Association International (HSMAI), recognizes the very best of hospitality and travel and the top award for web design and development for 2003, goes to PREVISUAL for the River Terrace Inn www.riverterraceinn.com. The award is presented at the annual HSMAI Golden Click Web Awards Competition Gala Dinner in New York on January 26, 2004, at the Marriott Marquis hotel.
According to Denis Strekalov, PREVISUAL's CEO, "A hoteliers' ability to generate consumer interest in their property relies on the successful union of an e-marketing strategy and creative design. We proudly develop sites that create the hotel experience, before the guest steps foot into the hotel. This philosophy has guided our business and we are extremely proud to have our efforts with the River Terrace Inn recognized by HSMAI."
Noted by Max Starkov, HeBS Chief eBusiness Strategist, "The Internet is the greatest direct-to-consumer distribution channel ever created. Direct distribution starts and ends on the hotel website. Many hoteliers are now beginning to appreciate how crucial is the hotel website to their overall Internet strategy. Driftwood Hospitality and River Terrace Inn clearly understand the competitive advantages of lessening dependence on online discounters and avoiding price and brand erosion. This award underscores the importance of how a creative, user and booker-friendly, visually pleasing website can add genuine value to hotel marketing and distribution efforts."
The Golden Click Awards is the largest travel-related competition of its kind in the world and drew more than 1,500 entries from 40 countries for the 2003 contest. The Web Award recognizes the very best of hospitality and travel website design and development, where entries are judged on their overall merit and success with achieving their stated objectives, as outlined in the application. Judges are comprised of marketing, advertising, public relations and Internet professionals as well as leading members of the travel community. PREVISUAL designed the River Terrace Inn website in partnership with HeBS, eBusiness strategy consultancy in New York City, who created the overall direct online distribution strategy for the hotel.
"We are extremely pleased and proud that the River Terrace Inn Website has won this award," noted Sam Schorr, general manager of the hotel. "We welcome our guests from around the world through a website that most effectively describes the quality of our property and the best the Napa Valley offers. We believe this important component of our total marketing strategy enhances our competitiveness and adds significant value to our marketing efforts."
About PREVISUAL - PREVISUAL, headquartered in Damascus, Maryland, are web design experts building award winning, visually appealing, creatively designed hospitality websites. The firm's expertise ranges from appealing front end work with back-end coding and database management. PREVISUAL has been directing its creative energy and ideas and providing web design solutions for associations and hotel clients in the hospitality industry. Based on understanding of the profound impact design has on Internet Marketing, PREVISUAL develops winning strategies that attract visitors, build solutions, and enhances the client revenues.
About Hospitality eBusiness Strategies - Hospitality eBusiness Strategies, Inc. (HeBS) advises companies in the hospitality and travel verticals on their Internet Distribution and eMarketing strategies. HeBS specializes in helping hoteliers build their direct-to-consumer online distribution and eMarketing strategies and regain control of their online brand and price integrity from the online intermediaries. A diverse client portfolio of over 140 top tier major hotel brands, multinational hospitality corporations, hotel management and representation companies, independent, and privately owned properties, has sought and successfully taken advantage of their eBusiness expertise.
