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Global Travel & Tourism Poised for Robust Growth in 2004 - WTTC Reports
10 March 2004

World Travel & Tourism (WTTC)

LONDON - The World Travel & Tourism Council (WTTC) released its 2004 Travel & Tourism forecasts for 174 countries and the world today at the London Stock Exchange. Releasing forecasts prepared on its behalf by Oxford Economic Forecasting, which follow the United Nations standard for Tourism Satellite Accounting, the WTTC reported that the Travel & Tourism recovery from 9/11, the war in Iraq, SARS and the down-turned economy is now well underway and the overall outlook for 2004 and beyond is for robust growth.

Worldwide for 2004, WTTC is forecasting:

WTTC President, Jean-Claude Baumgarten said, "The industry is poised for a robust recovery in 2004. The stage has been set for Travel & Tourism Demand to forge ahead to normal levels of growth following three years of economic uncertainty and reluctance by consumers to travel. I am cautiously optimistic that we have weathered the perfect storm of terrorism, war and health concerns that created a disproportionate toll of concern and impact on our consumers, the industry and our economy."

Speaking about the state of the industry, Mr. Baumgarten continued, "We've learned a number of lessons these past three years about Travel & Tourism's sensitivity to external events. Perhaps one of the biggest lessons is that the economic impact of the industry goes well beyond the traditional notion of airlines, hotels, car rental agencies and tour operators, but reaches well into the fabric of our economies. When the front line of Travel & Tourism is hit by a fall in Travel & Tourism demand, our entire economy suffers. And although the industry can and does do a great deal to help alleviate the concerns of our customers and get them moving again, government officials must step in and become partners with the industry to strengthen its position and resolve."

At the press event, the WTTC released its 2004 Top Ten List of Travel & Tourism economies. This year Montenegro, new to the WTTC list of economies covered in the research, has placed first as the fastest growing Travel & Tourism economy in the world. India and China placed second and third respectively illustrating the impact of the emerging middle-classes has on Travel & Tourism growth.

Travel & Tourism Demand, 2005-2014

(% Annualized Real Growth)

  1. Montenegro 10.3
  2. India 8.8
  3. China 8.7
  4. Vietnam 8.3
  5. Angola 8.2
  6. Laos 8.1
  7. Chad 7.7
  8. Guadeloupe 7.4
  9. Fiji 7.3
  10. Uganda 7.3

Immediate Reactions (Excerpts)

WTTC has posted its 2004 research on its website - www.wttc.org - for immediate access.

About The World Travel & Tourism Council - The WTTC is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world's leading Travel & Tourism companies as its members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world's largest industries, employing c. 200 million people and generating over 10 per cent of world GDP. For more information, please call Richard Miller on +1 646 338 0300 or David Tarsh on +44 20 7602 5262 or visit www.WTTC.org.

RELATED DOCUMENT
2004 WTTC Tourism Satellite Accounting - Summary

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