Visitors can access eConnect from at to create their own portal to sales and marketing resources. eConnect is sponsored by HSMAI Foundation Gold Research Partners: Cendant, Choice Hotels International and InterContinental Hotels Group, and Silver Research Partners: Benchmark Hospitality, Best Western, David Green Associates, Fairmont Hotels & Resorts, International Association of Convention and Visitors Bureaus, Interstate Hotels & Resorts, Maritz, Marriott International, MGM Mirage, Radisson Hotels & Resorts, Smith Travel Research, TravelCLICK and Wyndham International
Fran Brasseux was recently appointed Executive Vice President of HSMAI. In this position, Brasseux is responsible for the oversight of chapter relations, all membership and marketing functions of the association. Her new role includes the development of chapter educational programs and the launch of new programs that can add value to the HSMAI membership. For more than 11 years, Brasseux worked for Forte Hotel Group, London, England, a $5.8 billion hotel group with over 800 hotels. Starting as the national director of incentive sales in 1991, she was promoted to vice president, central region in 1993, to vice president of the eastern region, in 1995, and to senior vice president of sales & marketing, the Americas in 1996. As senior vice president, Brasseux was responsible for the sales and marketing management of the Americas, including all hotel and regional sales, marketing programs, reservations and public relations. These positions followed an impressive sales and marketing career with Pan American World Airways, Inc., where Brasseux last served in 1991 as division director of incentive and meeting sales, USA. She has been recognized by Travel Agent Magazine as one of Top 100 Women in Travel for four years running and has received numerous HSMAI Adrian awards for marketing and public relations excellence. Brasseux was also recognized in 2004 as one of the Top 25 Extraordinary Minds in Hospitality Sales & Marketing by industry peers and HSMAI’s Executive Board. She is currently enrolled in graduate business classes at Georgetown University and participated in business, finance and revenue management programs at Cornell University and George Mason University in Fairfax, VA. She holds a degree in Business Administration from Northern Virginia Community College, Alexandria, VA.
About Hsyndicate | With an exclusive focus on the global hospitality and lodging industry, Hsyndicate consolidates relevant business intelligence into a unique, daily updated knowledgebase platform which is used and aggregated by industry-stakeholders that shape the future of global hospitality. Hsyndicate’s members and audience include hotel groups and chains, national and global trade associations, schools, universities, consultants, financial analysts, business and consumer media, and conference organizers, representing an audience of 200,000+ individual users in all segments of the global hospitality industry. Visit to learn more.
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HSMAI is a leading organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of over 7,000 members from 35 countries and 60 chapters worldwide. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, or call (703) 610-9024. You can also visit the web site at www.hsmai.org.