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Leisure Travel Hits Six Year High; Outlook Positive for Leisure Travel in the Year Ahead According to 2005 National Leisure Travel Monitor Results
13 April 2005

Yesawich, Pepperdine, Brown & Russel

ORLANDO, Fla. | The percentage of adult Americans who have taken at least one overnight trip of more than 75 miles from home has risen to the highest level observed since 1999 according to the Yesawich, Pepperdine, Brown & Russell/Yankelovich Partners 2005 National Leisure Travel Monitor. According to this closely-watched barometer of the travel habits, preferences and intentions of Americans, fully 58% of American adults took such a trip during the past 12 months (up from 49% last year), of which one third took at least one trip primarily for business and 93% took at least one trip primarily for pleasure.

The results of the survey suggest that demand for both domestic and international travel services will continue to grow in the year ahead, notwithstanding any concerns about safety and security or the rising cost of gasoline.

Among other things, the survey revealed:

The Yesawich, Pepperdine, Brown & Russell/Yankelovich Partners National Travel Monitor is an annual survey of 1,650 U.S. adults. Widely-regarded as one of the most accurate barometers of the travel habits and intentions of Americans, the survey is now in its 13th year.

Yesawich, Pepperdine, Brown & Russell is America's leading marketing services firm specializing in serving travel, leisure and lifestyle clients. More information: www.ypbr.com.

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