Bethesda, MD, Convention Strategy is pleased to announce that it will be adding Avante International Technology’s patented radio frequency identification (RFID) attendee management technology to its suite of convention and meeting management services.

“We are extremely excited about this newly created relationship,” said Robert Davis, President of Convention Strategy. “We are constantly looking for new ways to improve and streamline the trade show attendee audit process. By integrating RFID within our meeting management process, we are able to offer our customers advanced ways to capture and record attendee data. The technology overcomes the shortcomings of barcode and magnetic stripe applications for lead management and overall attendance tracking,” Davis added.

It’s expected that within three years the RFID label will be a prominently implemented technology within the meetings industry. The specific technology being marketed by Convention Strategy utilizes a 13.56MHz frequency, which produces a higher success read-rate than a 915MHz frequency around water and metal. An encoded computer chip is adhered with flexible adhesive to that back of attendee badges, and the badge’s information is read by strategically placed readers throughout a meeting space. But, having hardware available is the simple part; the difficult part is deciding upon and acquiring the appropriate “middleware” to translate the attendee data and compile meaningful reports.

By coupling the Avante RFID technology with Convention Strategy’s suite of meeting management services, corporate and association clients will now have the ability to experience the benefits of using RFID for exhibit lead retrieval, session control access, continuing education unit (CEU) tracking, cyber-cafe access, crowd flow tracking, traffic pattern reporting, post-show attendee demographic analysis, and customized exhibitor fulfillment.

For more information on the use of RFID within a meeting, convention or event, please contact Convention Strategy at (301) 656-7521 or visit online at www.conventionstrategy.com.