MIAMI – Starwood Hotels & Resorts has selected ICE Portal (ICE) to host and deliver Internet content for the chain’s more than 750 properties worldwide.

ICE will help Starwood manage and distribute rich media content, including virtual tours, via ICE’s extensive network of travel sites and search engines.

ICE will provide all Starwood brands with customized content delivery their brand sites and to 1,000s of third party travel sites.

"We needed a solution with maximum flexibility and ease to deliver our best visuals to all Internet distribution channels,” said Starwood Director of Multimedia Production, Hank Sagman, “For us ICE was the clear choice. They deliver a very efficient, cost saving solution.”

“Today, because rapidly increasing numbers of travelers research and buy travel on-line, it’s become vital that hotel marketers manage their best sales visuals in one central database,” explained ICE Pres. Henry Woodman, “Now, with the new ICE-Leonardo alliance we manage, host and deliver more content to more distribution channels than anyone.”

About Starwood | Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood(R) corporation is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, and W(R), Hotels and Resorts as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.