“For a variety of reasons, a large percentage of RFPs sent by meeting planners go unanswered,” stated Sean O’Neill, president and CEO of Newmarket International. “Brands that are able to respond first to these RFPs have a distinct advantage over their competition. MeetingBroker provides properties with the tools to effectively manage their leads and facilitate the best response times in the industry.”
“We are thrilled to provide the entire Carlson portfolio with the ability to tap into all our major lead channels, including StarCite™, our Web site leads, and those from our worldwide sales group,” said Brian Stage, executive vice president of Sales, Distribution and Reservation Services for Carlson Hotels Worldwide. “Now, all leads are routed to the appropriate hotel and sales contacts for quick evaluation and near immediate response time to planners. We can even escalate these opportunities to others to keep the process on track. We will now have better visibility into the entire lead life cycle, and full integration with Delphi Sales & Catering and our CRM systems.”
“MeetingBroker is an ASP providing a hosted application that properties readily use through their Web browsers,” said Sean O’Neill. “Now, even the smallest Carlson properties can quickly secure, assign and respond to all of the leads available to them. MeetingBroker also comes with the tools that will allow each Carlson brand to analyze both their lead channels and their response metrics.”
MeetingBroker receives RFPs from public marketplaces such as StarCite and private label RFPs entered through hotel Web sites, and automatically enters them into property sales and catering systems such as Delphi®. MeetingBroker tools then allow for the instant assignment and escalation of these leads, or for the automatic transfer of these leads to sister properties. Additionally, MeetingBroker lets Carlson create a standardized, preformatted electronic proposal that will ensure consistency in response format across all brands. With MeetingBroker, properties can now capture all their leads, even the ones they need to pass on, to analyze true seasonal demand, and to build a comprehensive database for future marketing.
About Newmarket International | Newmarket International, Inc., creator of Delphi, helps book and manage more group business than any other hospitality solution in the world. Founded in 1985, Newmarket International’s software solutions are used by thousands of properties in 67 countries to generate new business and run their daily operations. Newmarket’s software solutions enable hoteliers to automate their sales and catering needs, cross-sell, generate leads automatically, create and distribute account information and proposals electronically, and manage their enterprise more efficiently. For more information, call 888-829-8871, or visit
www.newmarketinc.com.
About Carlson Hotels Worldwide | Carlson Hotels Worldwide is part of Carlson Companies, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries. Carlson Hotels Worldwide includes five hotel brands, representing over 905 properties in 69 countries in the Americas, Asia Pacific, Europe, the Middle East and Africa. The Carlson hotel group is focused on delivering high value and quality for business and leisure travelers.
